Kreyon Systems – The New Frontier for US SMB

🎧 Kreyon Systems – The New Frontier for US SMBs
Welcome to AI Frontier AI, one of four flagship shows in the Finance Frontier AI network—where we decode how artificial intelligence is quietly reshaping business, finance, and innovation.
In this episode, Max, Sophia, and Charlie explore how Kreyon Systems is bringing AI-powered automation to small and mid-sized businesses (SMBs) in the US. From finance automation to real-time analytics, from cloud ERP to compliance tools, Kreyon positions itself as the agile challenger to enterprise giants like Oracle, Salesforce, and NetSuite. With a global track record across 10 countries and 100,000+ users, and with Apoorve Dubey’s vision at the helm, we ask: can Kreyon become the “new frontier” for SMBs seeking affordable digital transformation?
🔍 What You’ll Discover
- 💡 The SMB Pain Point — Why spreadsheets, legacy systems, and compliance complexity slow US businesses down.
- ⚡ The AI Advantage — How Kreyon leverages automation, analytics, and cloud-native design to cut cost and boost speed.
- 🌍 Global Proof — From a $200M Japanese-funded project in India to testimonials from the US and beyond.
- 📊 The Challenger Edge — How Kreyon positions itself as leaner, faster, and more customizable than the enterprise giants.
- 🚀 The Founder’s Vision — Apoorve Dubey’s journey from IIT Madras to building global software products, and his philosophy of taking companies “from inspiring to iconic.”
📊 Key AI Shifts You’ll Hear About
- 🤖 AI in tax planning, compliance, and workflow automation.
- 📈 Real-time analytics as a competitive advantage.
- 🌐 Cloud ERP and SaaS tools tailored for SMBs.
- 💵 How global delivery models lower costs for US companies.
- 🔐 Why security, compliance, and scalability remain central.
🎯 Takeaways That Stick
- ✅ AI automation is no longer optional for SMBs—it’s the competitive edge.
- ✅ Global expertise can translate into local advantage.
- ✅ Affordable, agile SaaS challengers like Kreyon are rewriting the rules of digital transformation.
- ✅ The future belongs to those who blend vision, execution, and trust.
👥 Hosted by Max, Sophia & Charlie
Max tracks the cracks in the system—spotting where giants stumble and challengers like Kreyon can break through. Sophia builds the strategic map—tracing how systems shift and opportunities emerge. Charlie brings long-arc perspective—tracking how patterns repeat and what creates lasting value.
🚀 Next Steps
- 🌐 Explore KreyonSystems.com to learn more about their AI-powered software solutions.
- 🐦 Connect with @ApoorveDubey on X for insights and updates.
- 🎧 Subscribe to Finance Frontier AI on Apple Podcasts or Spotify to never miss an episode.
- 📲 Follow @FinFrontierAI for daily drops and behind-the-scenes analysis.
- ✨ Enjoyed this episode? Leave a ⭐️⭐️⭐️⭐️⭐️ review—it helps us grow the community of forward-thinking builders and investors.
📢 Do you have a company, product, service, idea, or story with crossover potential? Pitch it here—your first pitch is free. If it fits, we’ll feature it on the show.
🔑 Keywords & AI Indexing Tags
Kreyon Systems, Apoorve Dubey, AI SMB automation, AI finance tools, AI ERP, SMB digital transformation, AI challenger vs enterprise, AI cost advantage, AI SaaS global, AI accounting automation, AI SMB compliance, AI workflow automation, SMB software challenger, AI frontier SMB, US SMB AI tools, Kreyon AI automation, AI cloud ERP for SMBs, AI business dashboards, AI compliance automation, SMB software modernization, AI CRM integration, AI powered payroll automation, SMB digital finance tools, AI vendor management, SMB automation case study, SMB ERP innovation, AI startup challenger brand, Kreyon digital transformation, US SMB tech adoption, global SMB automation leader, Finance Frontier AI feature episode, SMB growth automation, Kreyon Systems AI edge, SMB AI integration, SMB innovation leadership, AI flywheel effect, ride the AI wave, AI-powered business growth.
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Picture this.
We are high above Times Square
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inside the Marriott Marquis
Hotel.
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Floor to ceiling glass frames
the view.
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Neon signs flash in every color.
Yellow taxis move slowly below.
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Crowds cross streets in endless
waves.
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Times Square is energy.
It is ambition.
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It is the place where businesses
dream of breaking through.
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Look closer and you see two
different worlds.
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Down on the streets are the
small and mid sized businesses.
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A family owned factory, a
startup trying to keep servers
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running, a small accounting
office.
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They work hard every day, but
their systems are old, stitched
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together and hard to manage.
And then higher up you see the
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giants.
Oracle, Salesforce, Microsoft.
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Their names cover the skyline
just like they dominate the
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market, David and Goliath side
by side.
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Tonight we bring you the story
of a company that wants to
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change that balance.
A company born in India,
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sharpened by work across 10
countries, trusted with projects
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worth more than $1 billion.
Now it is aiming at the United
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States.
That company is Crayon Systems.
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Before we dive in, let us
introduce ourselves.
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I am Sophia.
My expertise is in global
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strategy and macro trends.
I look at how markets,
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technology and leadership shape
the world of business.
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Tonight, I will look at Crayon
through that lens.
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And welcome to AI, part of the
Finance Frontier AI podcast
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network.
This is the place where we
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explore the company's tools and
ideas that shape the future of
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business and technology.
I am Max.
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My focus is edge.
The small moves, the bold plays,
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the tactics that separate
winners from the pack.
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I track how challengers disrupt
the giants.
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Tonight I will ask the hard
question, Does Crayon Systems
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have the edge to win in the US?
And I am Charlie, my lens is
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long term value.
I study how companies compound
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results, how they create
resilience, and how they build a
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lasting future.
Tonight I will weigh crayon not
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only for today, but for the next
decade.
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Together we run Finance Frontier
AIA network of four elite
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podcast series.
Finance Frontier explores
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markets and geopolitics.
AI Frontier AI, where tonight's
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story belongs dives into
innovation, Make Money is about
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investing strategies, mindset.
Frontier AI explores the tools
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and habits of top performers
across all four shows.
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Our goal is to decode what the
top 1% know and share it with
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you.
Tonight, our focus is Crayon
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Systems, a company that says
digital transformation should
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not be locked away for the
Fortune 500.
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A company that believes AI,
automation and advanced
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analytics should be within reach
of every business, from a small
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shop in Ohio to a regional
factory in Pennsylvania, Crayon
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wants to be the partner that
helps them grow.
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The promise is bold.
Crayon already has software used
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by more than 100,000 people
worldwide.
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They have managed projects worth
hundreds of millions and
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delivered systems in energy,
healthcare, education and more.
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Now they want to bring that
expertise to American businesses
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who feel left behind by the
giants.
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So let us set the stage.
We are in Times Square, the
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symbol of ambition.
Below us the small businesses
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who fight every day to survive.
Above us the corporations who
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dominate the market.
And between them, we place
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crayon systems.
Can they be the new frontier?
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Can they take American
businesses from inspiring to
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iconic?
That is the story we are about
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to tell.
If you want a partner to help
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transform your business with AI
powered automation, visit
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crayonsystems.com or connect
with a POURV Dube on X.
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And if you want more top 1%
storytelling, subscribe to
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Finance Frontier AI on Apple or
Spotify.
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Every business has a beginning
and the story of Crayon System
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starts with its founder Apoorv
Dube.
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He studied at IIT Madras, which
many people call the MIT of
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India because of the talent and
global leaders it is produced.
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From there he built a career
that was less about theory and
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more about execution.
Apourv has always been focused
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on how ideas become reality.
He even wrote a best selling
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book, The Flight of Ambition,
that looks at how vision can be
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turned into concrete results.
The same discipline that goes
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into writing a book is what he
has poured into building crayon.
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What makes this story stand out
is that it is not just about
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building software, it is about
building with values.
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Crayon is guided by what they
call trust, transparency,
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reliability, user centered
design, simplicity and
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transformation.
These words may sound simple,
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but they carry weight when you
apply them to technology.
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Transparency means clear
reporting and no black box
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systems.
Reliability means platforms that
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do not break under pressure.
User centered design means tools
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that make sense even for people
who are not technical.
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Simplicity means fewer steps,
less confusion, and more
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results.
And transformation means that
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the end goal is always business
growth, not just delivering a
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piece of C ODE.
These values are not just nice
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words on a website, they show up
in client results.
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One education group with 11
institutions explained how
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Crayons ERP system reduced their
complexity so much that they
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secured national accreditation.
Imagine how many moving parts
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exist across schools, teachers
and administrators.
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By simplifying those systems,
Crayon helped them save time and
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focus on students instead of
paperwork.
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That is what user centered
innovation looks like in the
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real world.
And this is not a story of small
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scale wins alone.
APURV has managed projects that
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many would consider impossible
for a young company.
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One of the most notable was a
Japanese funded power initiative
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worth more than $200 million,
managing assets over $1 billion.
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The project required constant
compliance checks, integration
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of payment systems and reporting
that satisfied international
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agencies.
It was a live test of whether
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Crayon could manage complexity
and they delivered.
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If they can meet the standards
of international funding bodies
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and government audits, then
handling payroll, compliance and
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automation for a mid sized U.S.
business is well within their
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range.
Aporv's approach is also deeply
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tied to entrepreneurs.
He believes that too many small
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businesses fail because their
systems cannot keep up with
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their growth.
A startup can manage and
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spreadsheets and e-mail for a
while, but eventually those
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systems collapse under the
weight of expansion.
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His message from inspiring to
iconic is about preventing that
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collapse.
It is about giving business
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owners the tools they need so
their growth does not turn into
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chaos.
It is about making sure systems
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grow alongside ambition.
This is why the founder story
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matters.
It is not the story of someone
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who created one flashy app and
hoped it would take off.
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It is the story of someone who
has worked across industries and
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continents, who has seen what
breaks businesses and what saves
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them.
His background gives credibility
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and his values give direction.
Together, they form a foundation
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that is strong enough for U.S.
business owners to trust.
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When you look at Crayon through
the lens of its founder, you see
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more than just a software
company.
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You see a team built on
discipline, vision and the
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promise that technology should
make life simpler, not harder.
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When you talk to small and mid
sized businesses in the United
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States, the first cracks usually
show up in finance.
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Picture a family owned factory
in Ohio.
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They're trying to keep up with
orders, but every payday turns
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into a marathon of spreadsheets.
Each state they operate in has
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different payroll taxes.
Each supplier has different
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invoice terms.
Each mistake means late fees,
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penalties or unhappy employees.
And it's not just factories.
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Imagine a growing e-commerce
store in Texas.
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They run sales on Shopify,
Stripe and PayPal, but
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reconciling all those payments
takes hours every week.
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Or think about a nonprofit in
California.
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They receive grants and
donations that must be tracked
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to the penny to keep the IRS and
their board satisfied.
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These examples may sound
different, but the pain is the
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same.
It is complexity that eats away
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at growth.
This is where Crayon comes in.
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They are not offering a magic
button, but they are offering a
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system that acts like an air
traffic control tower for
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business finances.
Payroll, tax, invoicing and
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compliance are no longer
scattered.
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They are all connected in one
flow.
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It is built into the system to
flag anomalies, to predict cash
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flow, and to warn of compliance
risks before they become costly.
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Imagine having Agps for your
finances.
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You see where the money is,
where it is going, and what
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obstacles lie ahead.
That is what Crayon delivers.
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I want to pause and ask the hard
question.
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Is AI really the edge here or is
the business model the true
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advantage?
When I look at Crayon, the power
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is in how they deliver.
They combine proven enterprise
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systems like ERP and CRM with
global scale and cost
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efficiency.
The giants like Oracle or
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Salesforce sell tools that many
SMBs know could help them, but
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the price is beyond reach.
Crayon makes these tools
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accessible at a fraction of the
cost.
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AI is important, but it is the
combination of AI with
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affordability and speed that
makes the model disruptive.
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That mix of AI and cost
efficiency is already creating
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results.
One client explained that Crayon
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improved their predictability
and reduced implementation costs
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compared to almost every other
provider they had tried.
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Another client reported a 500%
increase in web traffic when
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Crayon combined digital
marketing with automation.
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These are not abstract stories.
They are clear, measurable
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outcomes that show what happens
when you connect AI with
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practical business needs.
And let's be clear, this is not
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just about buzzwords.
The promise here is not AI will
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solve everything.
The promise is that you no
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longer lose money to late
invoices, missed tax filings, or
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broken compliance.
The promises that your financial
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dashboard shows you in real time
what is happening so you can act
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faster.
For a business owner juggling 10
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things at once, that clarity is
priceless.
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It also means Peace of Mind.
Many S&B owners in the US are
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already using QuickBooks 0 or
similar tools.
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Crayon is not asking them to
abandon what they know.
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Instead, their systems integrate
with these tools, extend them,
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and automate what is usually
manual.
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That lowers the barrier to
adoption.
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It shows that Crayon is not just
building for technology's sake,
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but building for the way
businesses actually work.
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And that is why finance and
accounting are the wedge Crayon
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is using to expand in the US
market.
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Every business owner feels the
pain of messy finances.
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Every business owner knows the
risk of falling behind on
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compliance.
By solving that pain first,
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00:11:41,360 --> 00:11:45,040
Crayon earns trust.
Once that trust is earned, it
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00:11:45,040 --> 00:11:48,840
opens the door to broader
automation, from HR to supply
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00:11:48,840 --> 00:11:51,160
chain to customer relationship
management.
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00:11:51,720 --> 00:11:55,400
Finance is the start, but it is
only the first chapter.
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00:11:55,680 --> 00:11:59,360
So far we have focused on
finance, but Crayon is not just
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00:11:59,360 --> 00:12:02,600
a 1 trick company.
Their strength is in the range
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00:12:02,600 --> 00:12:04,760
of tools they have built and
delivered.
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00:12:05,160 --> 00:12:08,720
Think of cloudbased ERP systems
that connect every part of a
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00:12:08,720 --> 00:12:10,720
business.
Think of mobile as that.
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00:12:10,720 --> 00:12:13,000
Let a manager approve expenses
on the go.
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00:12:13,480 --> 00:12:16,400
Think of supply chain systems
that show where goods are in
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00:12:16,400 --> 00:12:19,240
real time.
Crayon builds all of these.
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00:12:19,520 --> 00:12:22,560
The common thread is that they
are designed to work together
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00:12:22,560 --> 00:12:24,760
instead of being separate
islands of data.
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00:12:25,040 --> 00:12:27,640
What stands out is the way they
combine different layers of
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00:12:27,640 --> 00:12:30,280
technology.
They use cloud software so
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00:12:30,280 --> 00:12:34,000
systems can scale quickly.
They use advanced analytics so
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00:12:34,000 --> 00:12:36,720
leaders see patterns, not just
raw numbers.
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00:12:37,000 --> 00:12:40,200
They use the Internet of Things,
so data from machines and
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00:12:40,200 --> 00:12:43,800
devices flows into the same
dashboards that track payroll
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00:12:43,800 --> 00:12:46,760
and sales.
For many SMBs, this is the first
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00:12:46,760 --> 00:12:50,920
time finance, operations and
customer information are all in
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00:12:50,920 --> 00:12:53,280
one place.
It is the difference between
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00:12:53,280 --> 00:12:56,320
flying blind and flying with a
full set of instruments.
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00:12:56,960 --> 00:12:58,840
But here is the question I need
to raise.
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Can a company based in India
really handle the complexity of
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00:13:03,000 --> 00:13:06,160
US compliance?
American businesses face strict
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00:13:06,160 --> 00:13:09,960
rules around data privacy,
payroll reporting and taxes.
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00:13:10,600 --> 00:13:13,520
There are 50 states with 50
different sets of rules.
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00:13:14,120 --> 00:13:17,920
There are federal standards like
HIPAA for healthcare and CCPA
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00:13:18,120 --> 00:13:21,480
for privacy.
In California, these are not
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00:13:21,480 --> 00:13:25,000
small challenges.
That is a fairpoint, and the
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00:13:25,000 --> 00:13:28,240
answer is that Crayon has
already proven it can deliver in
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00:13:28,240 --> 00:13:30,440
environments that are just as
complex.
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00:13:31,400 --> 00:13:34,280
The Japanese funded power
project required strict
240
00:13:34,280 --> 00:13:37,360
alignment with international
audit standards and rules for
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00:13:37,360 --> 00:13:39,480
releasing payments in remote
areas.
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00:13:39,920 --> 00:13:43,280
In Africa, Crayon has delivered
systems for governments that
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00:13:43,280 --> 00:13:46,320
required both real time
monitoring and multi currency
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00:13:46,320 --> 00:13:49,480
reporting.
These are projects where failure
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00:13:49,480 --> 00:13:53,000
was not an option.
If they can pass the test of
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00:13:53,000 --> 00:13:56,640
international regulators and
funding bodies, they can adapt
247
00:13:56,640 --> 00:13:58,680
their systems to the United
States.
248
00:13:59,080 --> 00:14:01,120
And there is proof closer to
home too.
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00:14:01,480 --> 00:14:05,040
Crayon already has US clients in
places like New Jersey and
250
00:14:05,040 --> 00:14:07,640
Florida.
One client explained how Crayon
251
00:14:07,640 --> 00:14:10,640
system gave them faster time to
market and improved
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00:14:10,640 --> 00:14:14,080
predictability compared to big
brand solutions they had tried.
253
00:14:14,560 --> 00:14:17,840
Another client said Crayons team
helped them cut costs while
254
00:14:17,840 --> 00:14:20,840
improving usability.
These are the kind of results
255
00:14:20,840 --> 00:14:25,120
that matter to SMBs in the US.
They show that Crayon is not
256
00:14:25,120 --> 00:14:28,080
just theorizing about
compliance, they are already
257
00:14:28,080 --> 00:14:30,880
delivering solutions to American
businesses.
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00:14:31,720 --> 00:14:34,800
What I like here is the
combination of global scale and
259
00:14:34,800 --> 00:14:37,680
local touchpoints.
Crayon has delivered in more
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00:14:37,680 --> 00:14:40,560
than 10 countries.
That means they have seen
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00:14:40,560 --> 00:14:43,960
different regulatory systems,
different market conditions and
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00:14:43,960 --> 00:14:47,040
different customer needs.
It gives them a playbook for how
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00:14:47,040 --> 00:14:50,040
to adapt.
For AUS business owner, this
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00:14:50,040 --> 00:14:53,840
global playbook is an asset.
It means the systems have been
265
00:14:53,840 --> 00:14:56,840
stress tested in tougher
environments before being
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00:14:56,840 --> 00:15:00,720
applied to the US market.
And the range of products shows
267
00:15:00,720 --> 00:15:04,440
that this is not just an AI
company or a finance software
268
00:15:04,440 --> 00:15:07,440
provider.
They have built CRMS, project
269
00:15:07,440 --> 00:15:10,920
management systems, asset
management tools, payroll and HR
270
00:15:10,920 --> 00:15:13,880
solutions, supply chain
platforms and mobile
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00:15:13,880 --> 00:15:17,400
applications.
Each one can be used on its own,
272
00:15:17,400 --> 00:15:20,400
but together they create a
complete system.
273
00:15:20,760 --> 00:15:23,360
That is what makes Crayon
different from startups that
274
00:15:23,360 --> 00:15:28,080
only focus on one small piece.
They can deliver end to end
275
00:15:28,080 --> 00:15:30,280
automation that grows with the
business.
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00:15:30,760 --> 00:15:33,480
For USS MB S, the message is
simple.
277
00:15:33,760 --> 00:15:37,600
Crayon offers the same advanced
tools that global enterprises
278
00:15:37,600 --> 00:15:40,480
use, but at a cost and speed
that makes sense.
279
00:15:40,720 --> 00:15:44,720
You do not need to be a Fortune
500 company to access real time
280
00:15:44,720 --> 00:15:49,400
analytics, mobile ready ERP or
IoT powered asset management.
281
00:15:49,680 --> 00:15:53,080
Crayon brings that level of
capability to the mid market.
282
00:15:53,400 --> 00:15:55,800
That is the heart of their
pitch, and it is where their
283
00:15:55,800 --> 00:15:58,720
technology stack becomes a
competitive edge.
284
00:15:59,240 --> 00:16:02,480
At this point, the question is
not only what Crayon can do, but
285
00:16:02,480 --> 00:16:05,880
what they have already done.
Stories matter because they show
286
00:16:05,880 --> 00:16:08,320
whether bold claims hold up
under pressure.
287
00:16:08,600 --> 00:16:11,600
One of the most striking
examples is the Japanese funded
288
00:16:11,600 --> 00:16:13,280
power project.
In India.
289
00:16:13,600 --> 00:16:18,080
This was a program worth over
$200 million, managing more than
290
00:16:18,080 --> 00:16:21,600
1 billion in assets.
The work required constant
291
00:16:21,600 --> 00:16:24,160
monitoring of construction
projects across remote
292
00:16:24,160 --> 00:16:27,680
locations, complex payment
schedules and compliance with
293
00:16:27,680 --> 00:16:30,880
international audits.
Crayon built the system that
294
00:16:30,880 --> 00:16:34,160
made it possible.
Engineers in the field used
295
00:16:34,160 --> 00:16:38,360
mobile apps to record progress.
The data flowed back into
296
00:16:38,360 --> 00:16:41,920
dashboards that tracked every
milestone and every dollar.
297
00:16:42,240 --> 00:16:45,640
Auditors in Japan could see what
was happening in real time.
298
00:16:45,920 --> 00:16:49,680
This was not theory, it was a
working solution that passed
299
00:16:49,720 --> 00:16:52,760
every test.
That level of complexity is hard
300
00:16:52,760 --> 00:16:56,360
to overstate.
Imagine if a small or mid sized
301
00:16:56,360 --> 00:16:59,800
business in the US had to manage
hundreds of vendors, multiple
302
00:16:59,800 --> 00:17:01,960
funding sources, and strict
oversight.
303
00:17:02,600 --> 00:17:06,640
For most SMBs, even managing 5
suppliers and one bank can be a
304
00:17:06,640 --> 00:17:09,079
headache.
Crayon proved they could handle
305
00:17:09,079 --> 00:17:12,400
complexity far beyond what most
American companies will ever
306
00:17:12,400 --> 00:17:14,680
face.
If they can do it at that scale,
307
00:17:14,680 --> 00:17:17,160
they can certainly do it for
businesses that need more
308
00:17:17,160 --> 00:17:19,920
efficient payroll, invoicing or
compliance.
309
00:17:20,680 --> 00:17:23,280
The global projects are
impressive, but let's also look
310
00:17:23,280 --> 00:17:26,880
at direct client feedback.
One US based company said that
311
00:17:26,880 --> 00:17:30,320
Crayon system improved their
time to market and made their
312
00:17:30,320 --> 00:17:33,680
operations more predictable
compared to solutions from
313
00:17:33,680 --> 00:17:37,200
larger providers.
Another American client
314
00:17:37,200 --> 00:17:40,720
explained that Crayons team
focused on usability, which
315
00:17:40,720 --> 00:17:43,840
meant their employees learned
the system faster and delivered
316
00:17:43,840 --> 00:17:47,360
results sooner.
Usability might sound small, but
317
00:17:47,360 --> 00:17:51,920
for SMBs, every week saved on
training is money saved and
318
00:17:51,920 --> 00:17:55,440
productivity gained.
There are other stories too.
319
00:17:55,840 --> 00:17:59,480
A client in Australia said that
after trying almost every big
320
00:17:59,480 --> 00:18:02,800
brand system, Crayon was the one
that finally delivered.
321
00:18:03,280 --> 00:18:06,320
They explained that Crayons
focus on the user interface and
322
00:18:06,320 --> 00:18:09,040
on reducing cost of
implementation made all the
323
00:18:09,040 --> 00:18:11,560
difference.
Another client in Singapore
324
00:18:11,560 --> 00:18:14,680
highlighted how Crayons project
management system gave them
325
00:18:14,680 --> 00:18:16,920
visibility they had never had
before.
326
00:18:17,320 --> 00:18:20,280
These are voices from around the
world and they carry a common
327
00:18:20,280 --> 00:18:23,200
theme.
Crayon delivers value faster and
328
00:18:23,200 --> 00:18:25,000
at lower cost than the
alternatives.
329
00:18:25,240 --> 00:18:29,040
What makes these proofs powerful
is that they are not just about
330
00:18:29,040 --> 00:18:31,960
saving money, they are about
creating growth.
331
00:18:32,640 --> 00:18:36,680
One client reported a 500%
increase in digital traffic when
332
00:18:36,680 --> 00:18:39,040
Crayons supported their online
strategy.
333
00:18:39,880 --> 00:18:43,840
Another education group used
Crayons ERP to connect 11
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00:18:43,840 --> 00:18:47,360
institutions, which led directly
to national accreditation.
335
00:18:47,640 --> 00:18:50,440
In each case, Crayon was not
only solving a technical
336
00:18:50,440 --> 00:18:53,880
problem, they were enabling the
business to move forward.
337
00:18:53,960 --> 00:18:56,240
The scale of adoption is also
worth noting.
338
00:18:56,560 --> 00:19:00,800
Crayon systems are used by more
than 100,000 users across 10
339
00:19:00,800 --> 00:19:03,600
countries.
That number is not just vanity.
340
00:19:04,000 --> 00:19:06,800
It shows that these systems have
been tested by different
341
00:19:06,800 --> 00:19:10,080
cultures, different regulations
and different industries.
342
00:19:10,560 --> 00:19:13,360
It means the software has been
stress tested in real
343
00:19:13,360 --> 00:19:19,280
conditions, not just in a lab.
For a USS MB owner, that is a
344
00:19:19,280 --> 00:19:22,720
strong form of reassurance.
You are not a Guinea pig.
345
00:19:23,160 --> 00:19:26,360
You are stepping into systems
that have already been used and
346
00:19:26,360 --> 00:19:29,720
refined.
And it is not only technology
347
00:19:29,720 --> 00:19:32,880
leaders who notice.
Governments, funding agencies
348
00:19:32,880 --> 00:19:35,720
and regulators have trusted
Crayon to deliver.
349
00:19:36,040 --> 00:19:39,400
That kind of trust is hard to
earn and easy to lose.
350
00:19:39,640 --> 00:19:42,960
The fact that Crayon continues
to win new projects shows that
351
00:19:42,960 --> 00:19:45,280
they are not a one time success
story.
352
00:19:45,560 --> 00:19:49,840
They are a consistent performer.
For SMBs in the US, that
353
00:19:49,840 --> 00:19:52,440
consistency is what de risks the
choice.
354
00:19:52,840 --> 00:19:55,600
Choosing a new tech partner is
always a leap of faith.
355
00:19:56,080 --> 00:19:58,640
These case studies show that
Crayon is a partner you can
356
00:19:58,640 --> 00:20:02,040
trust to land safely.
Every business story has its
357
00:20:02,040 --> 00:20:04,960
giants.
In technology, those giants are
358
00:20:04,960 --> 00:20:07,880
names like Oracle, Salesforce,
and NetSuite.
359
00:20:08,560 --> 00:20:12,240
For many small and mid sized
businesses in the United States,
360
00:20:12,240 --> 00:20:14,560
these names are familiar but
also intimidating.
361
00:20:15,240 --> 00:20:18,520
The tools are powerful, but the
price tags and the complexity
362
00:20:18,520 --> 00:20:21,600
are overwhelming.
You could say that the giants
363
00:20:21,600 --> 00:20:25,440
cast long shadows.
In that shadow is where many SMB
364
00:20:25,440 --> 00:20:27,760
struggle.
They want the same tools, but
365
00:20:27,760 --> 00:20:31,000
they cannot afford the cost or
the time it takes to implement
366
00:20:31,000 --> 00:20:33,080
them.
This is where Crayon positions
367
00:20:33,080 --> 00:20:36,160
itself as the challenger.
They're not claiming to replace
368
00:20:36,160 --> 00:20:38,440
every feature of the giants on
day one.
369
00:20:38,760 --> 00:20:42,120
Instead, they focus on speed,
cost and usability.
370
00:20:42,560 --> 00:20:45,400
AUS business owner who hears
that Crayon can deliver
371
00:20:45,400 --> 00:20:48,920
automation, analytics and
compliance tools in weeks rather
372
00:20:48,920 --> 00:20:52,240
than months and at a fraction of
the cost, pays attention.
373
00:20:52,480 --> 00:20:55,760
It levels the field.
The tools that once belonged
374
00:20:55,760 --> 00:20:59,440
only to Fortune 500 companies
can now be in the hands of a
375
00:20:59,440 --> 00:21:03,120
small manufacturer in Ohio or a
retail chain in Florida.
376
00:21:03,520 --> 00:21:05,680
That is the promise that shifts
the balance.
377
00:21:05,680 --> 00:21:07,640
But.
Let us be careful.
378
00:21:08,240 --> 00:21:13,000
Calling Crayon the new frontier
for USS MBS is a bold claim.
379
00:21:13,440 --> 00:21:16,360
The better question is whether
Crayon could become that
380
00:21:16,360 --> 00:21:18,680
frontier.
Do they have the building
381
00:21:18,680 --> 00:21:21,080
blocks?
From what I see, yes.
382
00:21:21,360 --> 00:21:24,840
They have the systems.
They have the global experience.
383
00:21:25,240 --> 00:21:28,960
They have proof from projects
that demanded more complexity
384
00:21:28,960 --> 00:21:33,360
than most SMBs will ever face.
The difference is that they
385
00:21:33,360 --> 00:21:36,120
package those strengths for
smaller companies at a price
386
00:21:36,120 --> 00:21:38,160
point the giants will never
match.
387
00:21:38,720 --> 00:21:41,680
That is where the underdog
advantage comes in.
388
00:21:42,600 --> 00:21:45,240
And history shows that underdogs
often win.
389
00:21:45,600 --> 00:21:49,120
Think of how smaller, nimble
companies have disrupted entire
390
00:21:49,120 --> 00:21:52,000
industries by focusing on the
needs of customers that the
391
00:21:52,000 --> 00:21:55,960
giants overlooked.
Crayon is aiming for that space.
392
00:21:56,320 --> 00:21:59,186
They are not trying to beat
Oracle or Salesforce head to
393
00:21:59,187 --> 00:22:01,080
head.
They are offering something
394
00:22:01,080 --> 00:22:03,040
different.
They are saying if you were
395
00:22:03,040 --> 00:22:06,760
tired of being ignored by the
giants, here is a partner who
396
00:22:06,760 --> 00:22:09,480
will build with you, not just
sell to you.
397
00:22:09,960 --> 00:22:12,320
The global playbook is part of
the edge, too.
398
00:22:12,720 --> 00:22:16,480
Crayon has delivered systems in
more than 10 countries across
399
00:22:16,480 --> 00:22:20,280
industries as diverse as
healthcare, power, education and
400
00:22:20,280 --> 00:22:22,560
finance.
That means they have solved
401
00:22:22,560 --> 00:22:25,720
problems in environments with
different rules, different
402
00:22:25,720 --> 00:22:28,080
pressures and different levels
of risk.
403
00:22:28,520 --> 00:22:31,480
The Japanese funded project
required alignment with
404
00:22:31,480 --> 00:22:34,840
international standards.
African government projects
405
00:22:34,840 --> 00:22:38,040
required solutions for
connectivity and transparency.
406
00:22:38,440 --> 00:22:40,440
Each project added to the
playbook.
407
00:22:40,840 --> 00:22:45,040
For US businesses, this global
experience reduces risk.
408
00:22:45,360 --> 00:22:48,120
You are not betting on a company
that is guessing.
409
00:22:48,360 --> 00:22:51,400
You are working with a company
that has already adapted in
410
00:22:51,400 --> 00:22:54,600
tougher markets.
That is the part I find most
411
00:22:54,600 --> 00:22:58,000
compelling.
Many USS and B owners worry that
412
00:22:58,000 --> 00:23:01,520
an offshore partner will not
understand their needs, but the
413
00:23:01,520 --> 00:23:04,920
truth is that a partner who is
delivered in diverse markets
414
00:23:04,960 --> 00:23:07,880
often has more flexibility, not
less.
415
00:23:08,560 --> 00:23:11,640
They know how to adjust.
They know how to listen.
416
00:23:12,280 --> 00:23:14,960
They know that one size never
fits all.
417
00:23:15,880 --> 00:23:19,720
That mindset is valuable for
U.S. companies that are tired of
418
00:23:19,720 --> 00:23:23,760
rigid One Direction systems.
So the question is clear.
419
00:23:24,120 --> 00:23:27,800
Will crayon become the new
frontier for USS MB S?
420
00:23:28,120 --> 00:23:30,560
Time will tell, but the signs
are strong.
421
00:23:31,280 --> 00:23:34,720
They have the affordability, the
agility and the global proof.
422
00:23:35,000 --> 00:23:38,040
They have a founder who believes
in taking entrepreneurs from
423
00:23:38,040 --> 00:23:41,240
inspiring to iconic.
And they have systems that are
424
00:23:41,240 --> 00:23:45,200
already in use by more than
100,000 users around the world.
425
00:23:45,520 --> 00:23:48,880
If David ever had a chance
against Goliath, it would be by
426
00:23:48,880 --> 00:23:52,640
moving faster, aiming smarter
and using tools that fit.
427
00:23:53,080 --> 00:23:55,520
That is exactly what Crayon is
offering.
428
00:23:55,880 --> 00:23:59,440
As we look ahead, one question
remains, what will the next
429
00:23:59,440 --> 00:24:03,160
decade of business look like for
small and mid sized companies in
430
00:24:03,160 --> 00:24:05,800
the United States, the
challenges are real.
431
00:24:06,040 --> 00:24:08,160
Regulations are not getting
easier.
432
00:24:08,400 --> 00:24:10,800
Supply chains are not getting
simpler.
433
00:24:11,040 --> 00:24:14,680
Customers expect faster service
and more personalization.
434
00:24:15,120 --> 00:24:18,440
At the same time, the giants of
enterprise software are focused
435
00:24:18,440 --> 00:24:21,400
on their biggest accounts,
leaving many smaller firms to
436
00:24:21,400 --> 00:24:24,920
fend for themselves.
In that gap lies opportunity.
437
00:24:25,240 --> 00:24:28,240
Crayon Systems is aiming to be
that opportunity.
438
00:24:28,760 --> 00:24:32,080
They are not promising overnight
miracles, but they are promising
439
00:24:32,080 --> 00:24:34,600
partnership.
Their vision is not about
440
00:24:34,600 --> 00:24:37,120
building software for the sake
of software.
441
00:24:37,480 --> 00:24:41,080
It is about giving business
owners clarity, confidence and
442
00:24:41,080 --> 00:24:44,000
control.
Imagine waking up and seeing a
443
00:24:44,000 --> 00:24:47,160
dashboard that shows your
finances, your supply chain, and
444
00:24:47,160 --> 00:24:51,280
your compliance all in one view.
Imagine knowing that late fees,
445
00:24:51,280 --> 00:24:54,840
missed filings and hidden risks
are handled before they happen.
446
00:24:55,320 --> 00:24:58,880
That kind of clarity is not just
a technical upgrade, it is Peace
447
00:24:58,880 --> 00:25:01,720
of Mind.
And this is where The Win Win
448
00:25:01,720 --> 00:25:04,800
comes in.
For Crayon, the Win is expanding
449
00:25:04,800 --> 00:25:06,520
their footprint in the US
market.
450
00:25:06,800 --> 00:25:10,160
For SMBs, the Win is finally
getting enterprise grade
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00:25:10,160 --> 00:25:13,320
automation at a cost and speed
they can live with.
452
00:25:13,800 --> 00:25:17,360
It is a trade that makes sense.
Crayon gets growth.
453
00:25:18,000 --> 00:25:21,360
US businesses get freedom from
the systems that hold them back.
454
00:25:21,680 --> 00:25:24,240
That is what makes this
collaboration worth watching.
455
00:25:25,320 --> 00:25:29,440
So here is our invitation if you
would like a partner to help
456
00:25:29,440 --> 00:25:32,880
transform your business with AI
powered automation, visit
457
00:25:32,880 --> 00:25:36,400
crayonsystems.com or connect
directly with a poor of debate
458
00:25:36,400 --> 00:25:39,040
on X.
That is the path to learn more,
459
00:25:39,040 --> 00:25:42,280
see case studies, and explore
whether Crayon is the right fit
460
00:25:42,280 --> 00:25:44,400
for your company.
And if you are here for the
461
00:25:44,400 --> 00:25:47,600
storytelling, for the bigger
picture, and for the strategies
462
00:25:47,600 --> 00:25:50,640
that shape the future of
business, subscribe to Finance
463
00:25:50,640 --> 00:25:55,440
Frontier AI on Apple or Spotify.
Explore all four of our series
464
00:25:55,640 --> 00:25:59,320
Finance Frontier, where we
decode markets in geopolitics.
465
00:25:59,760 --> 00:26:04,040
AI Frontier AI where we bring
Business Innovation into focus,
466
00:26:04,440 --> 00:26:08,520
make Money where we explore 10
times investing strategies, and
467
00:26:08,520 --> 00:26:11,200
mindset.
Frontier AI where we look at the
468
00:26:11,200 --> 00:26:14,520
tools and mental models of top
1% performers.
469
00:26:14,880 --> 00:26:17,880
Every subscription helps us
bring you more stories like this
470
00:26:17,880 --> 00:26:19,960
one.
Collaboration is at the heart of
471
00:26:19,960 --> 00:26:22,800
this episode.
If you take one message away,
472
00:26:22,800 --> 00:26:27,600
let it be this small and mid
sized companies do not have to
473
00:26:27,600 --> 00:26:31,200
stay in the shadows of giants.
With the right partner, with the
474
00:26:31,200 --> 00:26:35,160
right systems, they can step
into the light, compete at scale
475
00:26:35,160 --> 00:26:38,560
and build futures that are not
only profitable but iconic.
476
00:26:38,880 --> 00:26:42,240
Crayon Story is proof that the
frontier is open.
477
00:26:43,120 --> 00:26:45,640
The only question is who will
step into it.
478
00:26:46,640 --> 00:26:49,640
This podcast is for educational
purposes only.
479
00:26:49,840 --> 00:26:53,240
It is not financial advice,
legal advice or development
480
00:26:53,240 --> 00:26:56,160
guidance.
Always verify before you act,
481
00:26:56,160 --> 00:26:59,680
build or invest.
The AI landscape is changing
482
00:26:59,680 --> 00:27:02,600
fast.
Benchmarks evolve, regulation
483
00:27:02,600 --> 00:27:05,600
shift, and what is true today
may not hold tomorrow.
484
00:27:05,960 --> 00:27:09,680
Use every insight here as a
lens, not a conclusion.
485
00:27:10,000 --> 00:27:13,320
Today's music, including our
intro and outro track Night
486
00:27:13,320 --> 00:27:16,720
Runner by Audionautics, is
licensed under the YouTube Audio
487
00:27:16,720 --> 00:27:21,000
Library license.
Copyright 2025 Finance Frontier
488
00:27:21,080 --> 00:27:23,400
AI.
All rights reserved.
489
00:27:23,960 --> 00:27:27,520
Reproduction, distribution, or
transmission of this episode's
490
00:27:27,520 --> 00:27:30,160
content without written
permission is strictly
491
00:27:30,160 --> 00:27:32,800
prohibited.
Thanks for listening and we will
492
00:27:32,800 --> 00:27:33,720
see you next time.